AI Visibility & AI SEO Consultant
You know how to find answers. Do you know how to be the answer when buyers search for what you sell? I do.
I'm an AI SEO consultant who improves your AI search visibility, LLM visibility and AI brand visibility, so you're the answer when your customers ask Google and AI chats who to buy from.
My name is Courtney Jones, and I have over 20 years of experience in creating content for both humans and robots. Now, I lead AI search visibility strategy across Canada, the United States, Australia and the United Kingdom. It's pretty fun.
What is AI visibility?
AI visibility is how often, and how accurately, AI assistants mention and cite your brand when buyers ask about your category.
It covers three things: whether you're named in the answer, whether your website is cited as a source, and whether the facts about you are right. I measure it as AI share of voice, the percentage of relevant AI answers that mention you compared with your competitors.
There’s been a shift from just chasing clicks to building preference
Performance marketing converts active intent, but preference marketing secures the zero-click wins that land you on the buyer's shortlist before they want to contact sales—making both essential.
Why AI answers decide the shortlist
Buyers increasingly get their answer without visiting a website (the zero-click win!). In the US, 58.5% of Google searches ended without a click to any site (SparkToro, 2024). When the answer is written by AI, it names a short list of options. If your brand isn't on the short list, the buyer may never see you.
The upside is that content can be shaped to get cited.
What services do generative AI SEO agencies typically offer?
Most offer an AI visibility audit, ongoing GEO and AEO content work, citation building, technical fixes and share of voice reporting.
I offer all of these, packaged by how much marketing groundwork you already have:
If you…
Start with
What it covers
Want a baseline first
AI Visibility Audit (one-time)
Buyer prompts tested on 5 AI platforms, share of voice vs competitors, 90-day plan
Already do the work in-house
AI Share of Voice Monitoring (monthly)
The same prompts tracked monthly, competitor movement, cited sources
Are starting content from scratch
Foundation retainer
Buyer personas, content strategy, pillar and cluster plan, first content, reporting
Have content that isn't getting cited
Growth retainer
AEO rewrites, new cluster and comparison content, citation building, reporting
Have mature content marketing
Share of Voice retainer
Prompt-level optimization, digital PR, entity work, AI Overviews and AI Mode
How I work: the shortlist method
Organic search is where it all started for me, and it’s still the foundation. AI answers pull from pages that already rank and earn trust, so I do both: technical and on-page SEO, keyword and topic strategy, and content that ranks on Google and gets cited by AI.
1. Find the questions. I research what your buyers search and ask AI, then find where competitors get named and you don't.
2. Learn why buyers choose you. We pin down the three things a customer must see before hiring you, and the point of view that sets you apart.
3. Measure your starting point. I test those questions on ChatGPT, Gemini, Perplexity and Google AI to see who gets named and cited.
4. Build content AI can quote. Question-led pages with direct answers and sourced facts, scored for AI readability before they go live.
5. Share, track and report. Insights posted in full on LinkedIn, plus monthly AI share of voice reports in plain language.
Common Questions
Can AI search engine optimization agencies help small businesses?
Yes. Local and niche questions have fewer strong sources, so a small business with clear, well-cited information can get named quickly.
Large brands win broad questions. Smaller brands win specific ones, like "best bookkeeper for restaurants in Toronto." Those specific questions are also the ones closest to a buying decision.
How can I improve my product visibility using AI strategies?
Answer buyers' real questions directly, back claims with sources, keep brand facts consistent, and earn mentions on sites AI trusts.
That's the core of generative engine optimization (GEO) and answer engine optimization (AEO). It builds on SEO rather than replacing it. Read GEO vs AEO vs SEO for the full comparison
How do I check the AI visibility of my brand?
Use your customers' own words, like "best AI seo consultant in Toronto." AI answers change from one search to the next, so one test isn't enough. For a full picture across five AI platforms compared with your competitors, start with an AI visibility audit.
Does AI SEO actually work, or is it just hype?
The basics are proven. Clear answers, sourced facts and trusted mentions make a business more likely to be cited by AI.
Peer-reviewed research found that adding sources, quotes and statistics raised visibility in AI answers by up to 40%. What's hype is guaranteed placements. No one controls what ChatGPT says, so I measure a baseline and report the same questions monthly.
Let’s talk
Ready to improve your AI search visibility? Let’s find the answers together.