Build the foundation AI needs to recommend you
AI can't recommend a business it can't find or understand. Without documented personas, a content plan or much published content, there's nothing for ChatGPT or Google's AI to cite.
Foundation fixes that first. We define who you sell to and what they need to see, then build the plan and the first pages written to get named in AI answers.
What do I get from Foundation?
Component
Outcome
Benchmark
AI visibility baseline and a monthly AI share of voice report.
Personas
Buyer personas built around the 3 things buyers must see.
Positioning
Your point of view and what sets you apart in your market.
Research
Keyword and prompt research for your market.
Content
2 new AI-ready pieces a month from a pillar and cluster plan.
Systems
Schema markup, AI crawler access and llms.txt set up.
The process
1.
Baseline
I run your buyers' questions on five AI platforms and record who's named, who's cited and where you stand today.
2.
Buyer personas
We document who buys from you and the three things each buyer must see to feel safe choosing you.
3.
Positioning
We name the common belief in your market and the point of view that sets you apart.
4.
Keyword and prompt research
I build your list of searches and AI questions from real data for Canada, the US, Australia or the UK.
5.
Content plan
You get a pillar and cluster plan with a 90-day calendar, mapped to the questions buyers ask.
6.
AI-ready content
I write 2 pieces a month with question headings, direct answers, sourced stats and a named author.
7.
Technical setup
I set up schema markup, AI crawler access and llms.txt so AI can read and trust your site.
8.
Monthly report
You get your AI share of voice, what moved and what's next, plus a monthly strategy call.
What your first 90 days of Foundation look like
Days 1 to 30 set your baseline, personas and positioning; days 31 to 60 build the content plan and technical setup; days 61 to 90 publish and promote your first AI-ready content.
Every plan follows that shape, filled in with the questions, competitors and sources that matter for your business.
How much does the Foundation retainer cost?
Foundation starts at $2,250 CAD a month, with a six-month minimum. Add another market for $950 CAD a month.
Package
CAD
USD
AUD
GBP
Foundation Retainer
$2,250/mo
$1,650/mo
$2,450/mo
£1,250/mo
Six-Month Minimum
$13,500
$9,900
$14,700
£7,500
Add a Market
+$950/mo
+$695/mo
+$1,050/mo
+£525/mo
Let’s talk
Ready to improve your AI search visibility? Let’s find the answers together.