Get on the shortlist, starting with an AI visibility audit
Your customers are asking ChatGPT, Gemini and Google's AI who to hire. The AI gives them a shortlist, often just two to four names. If you're not on the list, you won't get the call, and you'll never know why.
This audit tells you whether you're on that list, who's on it instead, and exactly what to fix first. It's a one-time project at a fixed price.
What do I get from the audit?
Component
Outcome
Benchmark
AI share of voice benchmark against up to 3 competitors.
Mapping
Citation map checking websites AI cites for your category.
Integrity
Brand accuracy check on services, pricing and reputation.
Systems
Technical review of crawler access, schema and llms.txt.
Growth
Prioritized 90-day plan for citations and site technical fixes.
Expertise
60-minute walkthrough call to implement the audit findings.
The process
1.
Buyer question research
I build your list of questions from real keyword and AI prompt data for your market. It mixes "what is" questions with the "who should I hire" questions that lead to sales.
2.
AI visibility testing
I run every question on each AI platform three times. AI answers change from search to search, so a single test can mislead you. I record whether you're named, whether your site is linked, and who's named instead.
3.
AI share of voice score
I measure the percentage of AI answers that mention you, compared with your competitors and broken down by platform. This becomes your baseline for measuring progress.
4.
Brand accuracy check
I compare what AI says about your services, location, hours and prices with the truth, and flag every error and where it likely came from.
5.
Gap analysis
I show which searches and AI questions your competitors win that you don't, ranked by how close they are to a buying decision.
(Complete Audit)
6.
Technical review
I check whether AI crawlers can read your site, review your structured data, and score your key pages against an AI-readability checklist.
(Complete Audit)
7.
Citation map
I list the review sites, directories and articles AI trusts in your category, and whether you appear on them.
(Complete Audit)
8.
Your report and plan
You get a plain-language report with your score, what's working, what isn't, and what to fix, in priority order. It comes with a walkthrough call so your team can act on it right away.
My 90-day plan for working on your site
Days 1–30 fix technical access and brand facts; days 31–60 rewrite key pages; days 61–90 add new content and citations.
Every audit plan follows that shape, filled in with the specific pages and sources that matter for your business.
How much does an AI visibility audit cost?
An Essentials Audit starts at $1,250 CAD and a Complete Audit at $2,950 CAD, both one-time and fixed price.
Package
CAD
USD
AUD
GBP
Essentials Audit
$1,250
$950
$1,350
£750
Complete Audit
$2,950
$2,250
$3,250
£1,750
Add a Market
+$750
+$550
+$800
+£450
What's included in an AI visibility audit?
My AI visibility audit includes a test of your buyers' real questions across AI platforms, a comparison with your competitors, and a prioritized plan to fix the gaps.
Feature
Essentials Audit
Complete Audit
Best for
Small businesses getting a first baseline
Businesses ready to act on a full plan
Buyer questions tested
20
40 to 60
AI platforms
ChatGPT, Gemini, Google AI Overviews
ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode
Competitors compared
2
3
Markets
1
1 (add more below)
AI share of voice score
Included
Included
Brand accuracy check
Included
Included
Keyword gap analysis
—
Included
Prompt gap analysis
—
Included
Citation map
—
Included
Technical review
—
Included
Content scored for AI readability
Top 3 pages
Top 10 pages
Your plan
Top 5 fixes
Prioritized 90-day plan
Walkthrough call
30 minutes
60 minutes
Turnaround
1 week
2 to 3 weeks
Common Questions
How do I perform an AI visibility audit for my brand?
Test the prompts buyers ask on each AI platform, record who's named and cited, compare competitors, then fix the gaps.
That's the process I run for you. We agree on 40 to 60 prompts your buyers actually ask, from "what is" questions to "who should I hire." I build the list from real Semrush prompt and keyword data for your category and market.
What platforms does the audit cover?
Five: ChatGPT, Google Gemini, Perplexity, Google AI Overviews and Google AI Mode, for Canada, the US, Australia and the UK.
Answers change by platform and by country, so I report each one separately.
What is AI brand visibility competitive analysis?
It compares how often AI names your brand versus competitors for the same prompts, by platform and question type.
You'll see your AI share of voice next to up to three competitors, and which prompts each of you wins.
Let’s talk
Ready to improve your AI search visibility? Let’s find the answers together.